About

💡

This website was rapidly setup to keep track of my own version of blueprint and the 2025 macrofactor challenge. I will be updating it later with more content (or not).

Hi there, salutations, my name is Alexi.

I am a newly minted researcher and seasoned digital ops & marcom specialist interested in the human-AI interface, productivity, and branching out into new areas of expertise.

What I’m working on now:

Researching the mediating factors of AI on human cognitive engagement, memory formation and development at the University of Ottawa.
Serving as Head of Operations for a small media company with 400M+ long form video views, helping with $500K+ in direct sponsorships, an e-commerce platform, PR relations, travel logistics, payroll, and budgeting.
Contributing as a digital operations specialist at the Life Research Institute, promoting healthy living and healthy aging across the lifespan.
Consulting on growth, content, and IT to C-suite executives and researchers.
Having fun learning diverse topics, home automation and spending very few moments worrying about technological singularity.

My journey began at the age of 12, when I started selling and hosting video game servers from my parents' basement. By the age of 14, I was managing a community of over 100,000 players, monetized through in-game microtransactions and supported by a small technical team. This experience sparked my passion for building digital communities and innovative solutions.

Driven by a love for the digital era, I went on to establish the first-ever French-Canadian YouTube partnership network, which later evolved into a media agency. Over the years, I have provided creative services to local businesses, eventually scaling my expertise to support global brands and C-suite executives.

My core strengths lie in communication and strategy, with a focus on content creation, creator-led marketing, and social media. Since 2020, I’ve had the pleasure of supporting the growth of award-winning content creator Gurky, contributing to his success as a global influencer.

Academically, I hold a bachelor’s degree in psychology and am currently completing my master’s at the University of Ottawa. My research focuses on human-AI interactions, particularly exploring questions such as:

How do AI-powered tools influence users' cognitive processes?
How can we design AI systems to align with human cognitive needs?

Through my studies, I have cultivated a deep interest in productivity, workflow optimization, and personal growth. These themes resonate across my principles and management philosophy, and my personal life.

A few of the favorite classes I took

Clinical Psychology (assessments and psychotherapeutic strategies)
Affective and Persuasive Computing (taking over... your mind!)
Behavioral Neuroscience (behavioral mechanisms, their vulnerabilities)
Process Mining, Modeling and Automation (careful with this)
Applied Data Science (12345, what am I doing here)
Psychopathology (mental illnesses with biological foundations)
HBX CoRe (Harvard's pre-MBA, the fundamentals you actually need)
The Sound of Rock (... rock music!)
Cybersecurity Management (Umar Ruhi is a legend)
Dirty Fighting (from my short time doing Krav Maga)

Let’s connect! I want to collaborate on impactful projects at the intersection of technology and human behavior. Whether you are looking to discuss ideas, explore partnerships, or work together, reach out.